Heineken silver
Beverages
About the project
Launching the Smoothest Cabana
Heineken approached us to create a launch experience for Heineken Silver that captured its essence which was smooth, light, and unforgettable. They needed a cabana setup that could stand out on the beach while offering a premium lounge vibe. The brief was clear. Build a clean, branded space from scratch, design every detail from the sunbeds to the neon signs, and make it interactive. The goal was to craft a full sensory experience that connected the product with the lifestyle.
From Brand Guidelines to Beachside Impact
Working within Heineken’s strict global brand standards, we designed the full cabana experience through a trade marketing lens. Every element was tailored to enhance visibility and product interaction. From custom 3D renders and branded touchpoints to a one-of-a-kind "Smooth" button that lets guests order a beer at the tap of a finger, the final delivery merged brand precision with beachside creativity. It was a seamless blend of compliance and originality.
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Designed to Stay Top of Mind
We developed sleek, on-brand tent cards that carried the Heineken Silver aesthetic with precision. Clean, crisp, and strategically placed, these touchpoints helped create instant recognition and reinforced brand messaging. Every surface became an opportunity for visibility.
Every Detail, Smoothly Delivered
From the layout of the launch area to the design of custom beach beds, umbrellas, lounge chairs, and the shaded cabana zone, we crafted a space that felt exclusive yet effortless. The design balanced comfort, function, and branding without overwhelming the experience. Each item was considered, consistent, and built to embody Heineken Silver’s signature smoothness.
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