About the project
Brewing a Brand from Scratch
The Daily Cup approached us with a clear goal and that was to build their brand from the ground up and create a smooth, user-friendly subscription platform. They needed an identity that captured their commitment to quality and sustainability, and a website that made ordering coffee effortless.
Simplicity, Poured to Perfection
Our market research revealed that most coffee subscription platforms were riddled with confusing interfaces, clunky flows and poor user navigation. We stripped away the complexity and designed a 3-click order process that made subscribing easy. To make it even more intuitive, we created a custom cup calculator, helping users choose the right quantity based on their daily consumption. Visually we leaned into bold branding with a striking orange, black and white palette, and paired it with a clean layout and intuitive navigation to reflect the innovativeness of the brand.
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Bold by Design, Built to Be Remembered
We crafted a brand that feels as strong and smooth as the coffee itself. Using high-contrast colours like orange, black, and white, we created a bold visual identity that stands out while staying true to the product’s quality and simplicity. The branding extended beyond the website, with custom designs for merchandise. Every element was designed to reflect clarity and character, keeping the brand consistent whether it’s on a screen or in someone’s hand.
A Digital Experience That Converts
The website was designed to be as intuitive as the product. We introduced animated scroll effects, dynamic visuals, and engaging content that encouraged users to explore. At the core of the platform is a custom-built 3-click order process, making it incredibly easy to subscribe. The interface is clean, responsive, and optimised for mobile, ensuring a smooth experience on any device. With clear navigation and a user flow designed for conversions, the site does exactly what it’s meant to do, keep the visitors engaged and turn them into loyal customers.
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