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Blurp

READY-MADE BEVERAGE BRAND

Blurp is a sparkling drinks concept made for people who like their refreshment with a bit more personality. Built around fruit-forward flavours, punchy colour and an unapologetically playful attitude, it brings a fresh voice to the drinks aisle. The idea is simple: make picking up a can feel as good as taking the first sip.

A BRAND WITH BITE

We built Blurp around a visual identity that refuses to fadeinto the background. A vivid colour system gives each flavour its owncharacter, while bold typography, expressive imagery and confident messagingkeep the range connected. From the can to the campaign, every touchpointcarries the same lively energy and makes the brand instantly recognisable.

A complete brand concept, ready to make its way from screento shelf. The Blurp pack brings the identity, packaging and campaign directiontogether, giving its next owner a distinctive starting point for launch.

THE BLURP PACK

Brand identity, logo suite, colour palette, typography,packaging design, social media assets, campaign concepts and digital brandvisuals.

Blurp fruit-flavoured sparkling drink campaign image showing colourful cans and energetic product styling.

A Flavour for Every Feeling

In a crowded drinks aisle, the first impression matters justas much as the flavour. We gave each Blurp variant a distinct colour andpersonality, while keeping the range tied together through a consistent visuallanguage. The result is a family of cans that feels varied on the shelf, yetunmistakably part of the same brand.

Blurp beverage cans displayed in a vivid multi-colour product arrangement.

Close-up of a Blurp sparkling drink can highlighting its flavour colour and playful packaging.

Blurp fruit drink campaign imagery featuring a model holding a brightly coloured can.

Blurp mobile campaign creative featuring colourful sparkling drink cans.

Blurp digital advertisement showing a fruit-flavoured beverage in a bold campaign setting.

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Made to Move Beyond the Can

A lively drinks brand needs more than packaging to keeppeople interested. We carried Blurp’s identity into a flexible set of digitalcampaign assets, from social content to product-led storytelling and launchmoments. Designed to work across formats and screens, the system gives thebrand room to keep things fresh without losing its unmistakable character.