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CLR

READY-MADE APPAREL BRAND

A complete brand concept, ready to make your own. The CLR pack brings the identity, visual direction, and digital foundations together so you can move from inspiration to launch with a clear starting point.

MADE FOR MOVEMENT IN THE HEAT‍

‍Heat is part of everyday life in the Gulf, but it should not get inthe way of moving well. We created CLR as a performance apparel concept forpeople who train, commute, and spend time outdoors in warmer conditions. Builtaround cooling comfort and clean design, the brand makes technical clothingfeel ready for everyday life.

DESIGN WITH CLARITY

We shaped CLR around one clear idea: cool,light, ready. The identity brings together a crisp blue palette, confidenttypography, and an ice-inspired logo that gives the brand its own visualsignature. From apparel applications to digital touchpoints, each element keepsperformance at the centre while making the experience feel simple, modern, andunmistakably CLR.

A Clear Identity for Performance

Performance apparel needs to communicatefunction without losing its sense of style. We built CLR’s identity around acooling-inspired mark, direct typography, and a confident blue palette thatfeels fresh and focused. The result gives the brand a recognisable presenceacross apparel and campaign visuals, helping people understand its purpose at aglance.

CLR performance apparel art direction showing movement and cool-climate visual contrast.

CLR performance apparel typography system featuring Latin and Arabic type.

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Built to Keep Every Touchpoint Cool

A strong brand should feel consistent wherever people meetit. CLR’s visual system is designed to move from product details and campaignstories to digital experiences without losing its clarity or character.Flexible brand elements make it easier to introduce new apparel, content, andlaunches while keeping the same cool, light, ready feeling across devices.